Marketing Across Culture Success or Dilemma Essay Example for Free

Marketing Across Culture Success or Dilemma Essay Marketing across culture is one of the biggest issues which multinational companies have been confronting nowadays. Since marketing is an important factor for the propagation of a particular product or company, marketing plan should also be effective simultaneously. Every organization has to pay attention towards all the aspects which can make a marketing plan successful and ethical aspect is one of them. Since global marketing is a complex process, ethical issues like cultural diversity is one of the major reasons that can cause failure of marketing plan. Marketing across culture is basically defined as product or service promulgation beyond the borders. Since beyond borders, culture, lifestyle and audience get changed, the attitude of the people also gets changed simultaneously. (Hutterer 2006) So, it can be regarded an ethical dilemma to market the products on international level and for dealing with such situation, company needs to scrutinize interests, traditions and culture of the indigenous people. However, different organizations have developed dissimilar strategies in order to cope with such ethical issues. Reasons of this dilemma Cultural diversity is generated by dissimilarity between native culture and the culture beyond the borders. Since every society has its own culture, its audience also possesses dissimilar concerns, ideologies, concepts, principles and keeping all these dynamics under consideration, a marketing plan is developed so that it can come up with the requirements of that respective culture. (Hall Hall, 1990) If the organizations neglect this aspect without considering the emotions and affiliations of its audience important, the result appears in the form of negative consequences. Since the main reason of this dilemma is dynamic nature of traditions, the organizations usually employ strategic plan keeping the regional aspects under consideration. However, in such cases, the organizations which assume theory of relativism are considered successful because it enables them to come up with regional cultural requirements. Since there are no absolute criteria for universal morality in this regard, this ethical dilemma has been solved using the utilitarian approach and the example can be taken from IKEA Inc. In Saudi Arabia, they have kept ethical and moral concerns in limelight while marketing their services and their apology for using female images in marketing transmedia can be taken as evidence in this regard. (Quinn 2012) Another reason why this thing is considered a dilemma is that marketing across culture makes it complex for the organizations to comply with the needs of customers since not only traditions, culture and thoughts of the audience change with the boundaries, but their taste and priorities also change simultaneously. For instance, McDonalds in India markets its products keeping the vegetarian audience under consideration while in other regions like USA, UK and Canada, they market their products through promulgating other additional factors. Hence, through this way, McDonalds not only keeps the cultural but also religious needs of its audience under consideration and this ethical aspect of its marketing plan makes it outstanding in one way or other. However, with the expansion of the business on global level and with the advancement in technology, marketing has become rather a technical yet interesting task and the reason behind this fact is the propagation of social media and similar other sources. These sources have made it ample easy to approach targeted audience yet the cross-culture issue is still persistent since these sources do not give any remarkable evidence regarding the cultural diversity and marketing plan. Comparatively, there are different other organizations like Air Asia which have been struggling with the ethical issue of marketing across culture. Though it has assumed different ethical approaches like absolutism, egoism etc in order to deal with its audience yet there is no remarkable progress in making its service a world popular one. However, there can be several strategic options available to deal with this issue of marketing across culture. Proposed solution: Different solutions for dealing with the issue of marketing across culture are as followed: Pluralism: The first solution in this regard can be given in the form of pluralism since it enables the organization to have an in-between path of utilitarianism and absolutism. (Hinman 2011) Some organizations use absolute ethics for marketing its products and some consider utilitarianism as the best source of marketing across culture but both of them might cause failure since no absolute policy or theory works when the regions are diverse and discriminate from each other. So, only an organization, who assumes theory of pluralism in order to deal with this global dilemma, can get successful position in global market. For this purpose, the organization can also do cultural analysis before marketing its product. Cultural analysis before marketing: This solution can be regarded one of the most significant steps in order to deal with the dilemma of marketing across culture. The reason behind this claim is that understanding the culture of the native people would not harm their feelings in any way. Suppose, if McDonalds never does cultural analysis in India and launches its products without differentiating vegetarian and non-vegetarian food, the result would appear in the form of violation of ethical code of that country. In such case, this organization would face severe opposition and there would be no profitability as well. So, another best solution to deal with this issue would be cultural analysis of the organization and before marketing a specific product or service in any region of the world, it is mandatory for it to analyze the potential market from cultural perspective. Change management strategy: Apart from assuming above given both solutions, the organization would also need to have caliber to adopt change management strategy since marketing across culture would need a severe change in the core marketing plan of the company. In such case, the company would have to deal with the internal issues as well and it can deal with this global ethical dilemma only if it would be able to deal with the internal issues of the organization. Through assuming all these three solutions, all the organizations aiming at expanding its services beyond borders can deal with the ethical dilemma of marketing across culture. Hence, only through dealing with ethical issues, the organizations can get successful marketing promotions throughout then world. References: Hall, E. T. Hall, M. R., (1990) Understanding cultural differences. Yarmouth, Me.: Intercultural Press. Hinman, L. M. (2011) Ethics: A Pluralistic Approach to Moral Theory. Boston, MA: Wadsworth Pub. Hutterer, R. (2006) Marketing Across Cultures Qoo an International Success Story? NY: GRIN Verlag Quinn, Ben. Ikea Apologises over Removal of Women from Saudi Arabia Catalogue. The Guardian. Guardian News and Media, 01 Oct. 2012. Web. 05 Jan. 2013. .

Birth Control Availibilty :: Contraceptives, Birth Control Essays

Some believe contraceptives should be available at cost to those who can afford them, available to legal adults who cannot, and/or available to students through public schools. Some religious traditions, based on their view of reproduction, oppose birth control availability for everyone. There are religious traditions that oppose women's autonomy, and as such, are especially opposed to contraceptives for women. Some who oppose sex outside of marriage believe that distribution of condoms in schools encourages adolescent sexual activity. Those who oppose abortion but not birth control often favor condom distribution to reduce pregnancies. The government is interested in preventing the spread of sexually-transmitted diseases and reducing the number of unwanted pregnancies and children who are wards of the state or supported by state funds. One reason that many students are not sexually active, is because of the lack of protection or the embarrassment of buying protection at a local dru g store. And while this would mean sex without protection to many young adults, there are a lot who would refrain from experimenting with sex because of not having protection. By putting a condom dispenser in high school bathrooms, this gives that percentage of teens nice, easy, and anonymous access to condoms. Thus possibly resulting in an increase of sexually active students. Why not leave condoms at the local drug stores, and make it as hard as possible to comfortably buy protection. The embarrassment alone, might keep a few teenagers from having sex.   Ã‚  Ã‚  Ã‚  Ã‚  Not only would putting condom dispensers in high school allow anonymous purchasing of protection, but it might also promote sex to the crowd of people that should not even know what sex is. Imagine walking into the bathroom one morning and there against the back wall is a condom machine.

Primary and Secondary Socialization Essay

Introduction Socialization is the communication or interaction process in which the norms and values of a culture are learnt, whereby the individual gains knowledge to adapt his or her behavior to that of a social group (Groenman et al., p.202). It is significant to re-emphasize the idea of interaction in the above definition. Where there is interaction, influences are reciprocal and socialization is not merely a one-way process. Parents discover from children just as children do from their parents. In the same way, teachers learn from pupils, heads of departments from students, etc. The socialization process is not restricted to the uncomplicated social skill required in contacts with others. Within the idea of socialization, a difference is made between primary socialization and secondary socialization. Body Primary socialization is a technical term signifying the practice whereby norms and values are obtained (and by the way, has nothing to do with the nationalization of industry or going out to parties). Primary socialization is an exchange of communication between infant and others, but in the first instance, and for quite a time thereafter, it is an exchange in which information in dominates: if we know who we are, it is because, a long time ago, beyond the reach of the conscious recall, other people told us (Jenkins, p.64). Primary socialization is the realm of categorization, and sets patterns for our receptiveness to being categorized in the life that follows. As a child or as an individual, I had always been dreaming of achieving a higher status or class in the society. I always sought perfection in the things that I do, and really did my best to achieve it. Sometimes, because of this quest for perfection, I tend to see the faults or errors in things, as well as in my personality. As such, I began to question the way I was raised (in a positive manner) and asked my parents how they took care of me while I was a baby. My mother recalls that she always had to play classical music for me and kept watching scientific and political news or documentaries. She also told me that she lectures about being a role model in the society while I was still in her womb, before she went to bed. Primary socialization may be informal and it may denote the elementary education that takes place mainly inside the family circle. The explicit gender roles and behaviors are primarily learned at home. When I was a child, I remember myself being curious as to what my parents were doing. I noticed that my mother usually takes care of the laundry, cooking (including the preparation of the dining table), washing of dishes, cleaning the house and planting of small plants, flowers and herbs. My father on the other hand, busies himself with the repairs in the house. He fixes or repairs the busted electric bulbs, leaking water pipes, clogged sink, damaged roof and whatever appliances which were not properly functioning. At first, I thought that these tasks were only performed in our home. However, by observing my grandparents, our neighbors and my classmates’ parents, I learned that generally, most of the males performed the tasks which my father was doing, while most of the females were doing the tasks which my mother was doing. As such, I began to understand and realize that someday, I’ll be doing tasks which are similar to the tasks done by my father. On the other hand, I had the idea that my sisters would be, someday, doing the same tasks which my mother was doing. In primary socialization, a developing child learns what behavior is â€Å"usual†, â€Å"right† or â€Å"natural† according to the norms that are present in the group in which he grows and it may be in an informal manner. This course of action points to the child’s adjustment to social life, whereby the child develops from an instinctual being to a competent and disciplined social actor who has learned to take the expectations of others into consideration. Upon growing up, emulating my father, I was able to have similar voting habits like him. During my childhood days, he was able to tell a story about his childhood life, where he usually faints in a difficult situation or get asthma instead of expressing anger. Somehow, I noticed that I am expressing the same ways of being ill as my father. I had a fight with a schoolmate once and the last thing I remember was I was already resting in a bed in the school clinic with an oxygen mask. I was not hit or physically attacked, however, the pressure or idea of getting into troubled rushed in my head causing me to panic and faint (in addition to the point that I had asthma during my childhood days). Fainting during a fight was embarrassing for a guy like me and I had to search books in order to cure which I thought before as an â€Å"incurable disease of fainting†. From my father and from the books, I learned that my response or the behavior which I exhibited earlier was normal and that it happens to most of children who are in the same situation as I do. After learning this, I was able to develop self-confidence and learned to protect myself against other children’s insults during that time.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Primary socialization can also be formal, as in a school where a child is trained or educated the norms and values of those running the school (Tuckett, 2001, p.15).   Recalling the past, I learned that as long as I am doing things which are right (based from school laws and regulations), I do not have to fear my perpetuators and that I have the right to argue my ideas. Somehow, I was able to strengthen my mental and emotional abilities and soon after, my social life had gained a favorable position in the school. I was also able to gain the respect of my teachers and some school administrators. Because of this respect, I told myself to study harder and see to it that I excel academically. Education became really important to me that I devoted most of my time studying and learning things from the book, as well as from my teachers. Primary socialization includes, for example, the learning of language, the learning of relatively controlled behavior, and the learning of the ability to give and receive trust (things which I have learned from my parents or within my family). This form of socialization takes place in primary groups, for example, a family. A primary group is often defined as a group with close and diffuse relationships. The group members know each other as whole persons, and their relationships are close and emotional, although not necessarily free of conflicts (Furseth and Repstad,   2006, p.115).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     In addition to primary socialization, sociologists also consider of a secondary socialization process which functions all through a person’s life. As a new member of a medical school or of a particular medical â€Å"firm†, or as a visitor to his fiancà ©e’s parents, an individual may be socialized formally (as when a new recruit to an undergraduate society undergoes a beginning ritual or when a new patient in hospital is formally admitted to the ward).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Just like in primary socialization, secondary socialization can also be informal, by gradually attuning himself to the subtleties of meanings and actions in the new situation. The way in which recruits to occupations in medicine, the law, the army, sociology, or the administrative grades of the civil service are socialized so that they come to think, act as, and indeed â€Å"are† doctors, barristers, officers, sociologists or permanent secretaries, is a special form of secondary socialization termed professionalization.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Due to my profession, I learned to practice the professional ethics or exhibit the behaviors which are expected from a person of my status. In addition to this, it seems as if society often keeps an eye to the things which I did. My performance and my achievements (as well as some failures) were often noted by other people (especially our nosy neighbors) which made me learn or understand that I have to perform better and show a better performance. It also made me perform actions which conforms to the norms of the society and see to it that I do not violate any law which the society has set in my path.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The norms and values that exist within social groups are maintained by processes that sociologists conceived of as social control. Again, social control goes on informally as well as formally. Informal processes range form the uncomplicated fact that is generally easier to get along in a social group if deviance from norms, in what has been regarded as both a profound and a trivial demonstration. In addition to this, the concept of secondary socialization is used to illustrate groups characterized by more targeted and restricted social relations in, for example, in schools, in the office or the place where I was assigned to work in and volunteer organizations where I belong. Again, secondary socialization often takes place in secondary groups, mainly outside the family circle, which provide more limited knowledge and skills that are used to fulfill specific social roles. In these groups socialization is generally more formal, even if secondary groups also offer a great deal of informal learning. Besides receiving instruction on how to do their job according to the work description, just like when I was a newcomer in the office, I had to learn, for example, where to sit during the lunch break, in order to keep up with the role they have been assigned.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Sometimes secondary and primary socialization are in conflict. This may occur in situations. This occurred when the secondary socialization in my peer groups introduced me to sub-cultural norms which were incompatible with the norms which present in my family through primary socialization. However, often more fundamental socialization processes are carried through from primary socialization into secondary socialization. One such instance, pertinent to my profession was gender socialization. Franzini et al., (1978, p. 313-314) illustrate how modeling and conditioning influences are brought to bear on young people, both within the family (primary socialization). Boys and young men (where I am included) learn to be more dominant and aggressive, and aspire to â€Å"male† occupations such as business, engineering and the sciences. Girls and young women learn to be more passive and nurturant, and aspire to â€Å"female† occupations such as teaching, social work and nursing. In this area, there is a difference between sociology and at least some disciplines within psychology. Some schools of psychology have emphasized the effects that primary socialization have for our choices later in life. Several sociologists will argue that socialization during the adult phase has a great effect. This view will allow us to claim that not only do parents socialize their children, but children also socialize their parents. For example, may religious parents have changed their views on issues such as marriage and morality, especially cohabitation and homosexuality (observed from the siblings of my neighbors), and the agents of socialization have often been their own children. Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Socialization is the communication or interaction process and can be categorized as primary and secondary socialization. Primary socialization implies the practice whereby norms and values are obtained, and can be learned formally or informally. Primary socialization consists of the learning of language of relatively controlled behavior, and of the ability to give and receive trust within the family circle. Secondary socialization on the other hand is learned outside the family and usually in schools and workplaces. Just like the primary socialization, secondary socialization can be acquired formally and informally. Primary and secondary socialization may sometimes be in conflict, where the norms and values learned in schools and in the workplaces are different from those learned within the family or inside the house. References FRANZINI, L. R., LITROWNIK, A. J. & BLANCHARD, F. H. (1978) Modelling of sex-typed behaviours: effects on boys and girls. Developmental Psychology, 14, 313-314. FURSETH, I. & REPSTAD, P. (2006) An Introduction to the Sociology of Religion, England, Ashgate Publishing Limited. GROENMAN, N. H., SLEVIN, O. D. A. & BUCKENHAM, M. A. (1992) Social and Behavioural Sciences for Nurses, Edinburgh, Campion Press Limited. TUCKETT, D. (2001) An Introduction to Medical Sociology, London, Routledge.      

Crisis Action Plan For The University Of Vermont Srotc...

Crisis Action Plan for The University of Vermont SROTC Facility 601 Main Street, Burlington, Vermont 05405 Activation Instructions This Crisis Action Plan is broad in scope, encompassing not only the security of personnel, facilities, equipment, and information media, but also the activities at other installations and at other locations utilized by UVM ROTC personnel. It focuses on procedures and actions woven into day-to-day activities that deny potential adversaries access to information about UVM ROTC security and operations that could lead to unauthorized access to and damage or loss of personnel, equipment, installations, and material. Personnel at all levels have a responsibility to familiarize themselves with the plan.†¦show more content†¦Product and Process Disasters 4. Pre-crisis Mitigation Actions a. Physical Facility Protection b. Product and Process Protection c. Personnel Protection d. Reputation and Goodwill Protection 5. Planning Scenarios a. Natural Man-made Disasters b. Product Process Disasters 6. Teams Authorities a. Operations Team b. Communications Team c. Logistics Team d. Information Technology Team e. Administrative Team 7. Recovery and Restoration a. Physical and facility restoration b. Reputation and goodwill restoration c. Emotional and psychological recovery 8. Appendices a. Appendix A – Team Contact Information b. Appendix B – Emergency Procedures c. Appendix C – Team Assignments Taskings d. Appendix D – Plan Maintenance e. Appendix E – Approvals Introduction [Give the mission of the organization; describe the purpose for the plan; explain under what circumstances it would be activated; explain how the plan will be used by the organization; depict the expected outcome of the plan activation; give the assumptions used in the development of the plan; and give an overview of the structure that will implement it. NOTE: If the mission of your organization is emergency response, conducting your routine mission is not a crisis. A crisis is a situation in which you cannot conduct your routine mission. In other words, if the fire department responds to a fire, that may be a crisis to the customer, but not to the